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This web page esifooting.com states the following, "Arena Designer, Arena Builder, Arena Maintenance Premium Arena Footing Equestrian Products and Services." We saw that the webpage stated " FLORIDA NORTH CAROLINA KENTUCKY COLORADO NEW YORK." It also said " All about Equestrian Services International. Watch a time lapse of an arena build by ESI. Do you need a new arena? From complete arena design, to drainage systems, irrigation, and arena grooming equipment for your equestrian riding arena, we have you covered. Ask about our tack lockers! Experience from day one." The header had Equestrian Services as the highest ranking optimized keyword. It is followed by premium equestrian arena footing, equestrian arena design, and equestrian arena maintenance which isn't as ranked as highly as Equestrian Services. The next words esifooting.com used was fencing. gate installation was included but could not be seen by web engines.